"Why Most Central Coast Businesses FAIL to Generate a Profit from Advertising . . . Learn How Your Advertising Could be Slowly KILLING Your Business . . . And What to Do About It . . ."

Dear Friend,

I’m going to expose some secrets about the advertising industry here, and I hope I don’t shock you.  But before I do, let me give you a few details first…

Several years ago I quit my job as a TV Journalist to chase a bigger paycheck in advertising and public relations.  I soon discovered something that amazed me!

Almost no one on the central coast does any real marketing research or testing before spending big money on their advertising…and SURPRISE!...most of these
poorly researched and untested advertising campaigns fail to make a profit for the business owner.  Can you believe it?

Let me show you how the advertising industry typically operates…

Media reps and advertising agencies offer to create a free or low cost marketing plan for the business owner. The research for the plan usually involves asking a few questions about the business, followed by a “brainstorming session” to come up with “creative ideas.”

Here’s the sad truth: those “creative ideas” almost always consist of plain old traditional big-media advertising, cookie-cutter PR or expensive marketing pieces loaded with commissions, mark-ups and hourly billing fees.

You see, media reps and ad agencies don’t get paid based on the results of what they sell you. Instead, they get paid based on how much advertising they sell you.

With such weak research and strong financial bias towards selling you lots of pricey advertising, it should come as no surprise when those “creative ideas” fail to generate a profit for YOU, the small business owner who’s paying the bill.

But wait. It gets worse. Some of this poorly researched advertising can actually hurt a business by sending false and inconsistent messages to the consumer. When the inside reality and outside perception of your business fail to match up, customers get frustrated…and tell their friends about their disappointment.

Fortunately, you have an alternative with Newsworthy Marketing:

• You won’t be charged commissions or markups.
• You won’t be “sold” into expensive traditional advertising campaigns.
• Your marketing will follow a real marketing plan based on real marketing research.
• You are under no obligation to work with me to launch the marketing plan that I research and develop with you.
• You must be completely confident that your marketing is free of big-budget bias and designed with the sole purpose of getting you profitable results or I’ll refund your money.

Yes, it’s that simple!

Now, you’re probably wondering how I can be so confident that I can create a plan that gets real marketing results for you and puts money in your pocket, right?

Here are a few highlights of what I’ve done since leaving the TV anchor desk several years ago:

• Managed dozens of successful advertising and PR campaigns for the central coast’s leading advertising agency (Barnett Cox & Associates).
• Sold more than 3,260 copies of my book The Single Guys’ Survival Guide exclusively online, using only direct response advertising and publicity.
• Handled the advertising and PR for 4 winning political campaigns.
• Marketed and distributed a line of high-fashion jackets. Sales doubled, and the jacket is now worn by many celebrities, including Eminem, Snoop Dogg and Woody Harrelson.
• Provided Public Relations to major international corporations and national nonprofits.
• Generated massive national and international media attention, including stories on CNN, ABC World News, National Geographic Television, Associated Press and Reuters.

Look, I’m not trying to brag…well, not too much, anyway. I just want you to know that I have the experience and dedication to give your business a POWERFUL AND PROFITABLE MARKETING JUMPSTART! I’ve been deep in the trenches investing my own money and marketing my own products and services, so I know first hand what works and what doesn’t.

Take a look at exactly how we’ll develop your Marketing Jumpstart Plan:

• We’ll have two 60–minute diagnostic interviews and one 90–minute planning meeting to be held at your business with unlimited phone and email communication to answer any questions and to keep the research and planning process on track.
• We’ll conduct a customized phone survey of up to 30 of your customers. You’ll find out when your customers are thinking about buying what you sell and why they buy from you instead of a competitor. You’ll also discover what’s most important to your customers when doing business with you and what you can do to get them to buy more, and buy more often.
• We’ll do competitive research to analyze your 2 top competitors and your position in the marketplace. You will find out what your competitors are doing to steal your customers away. You’ll also discover where your competitors are weak so you can exploit that by outperforming and outflanking them.
• We’ll dig deep into your own business, and analyze your business name, logo and marketing materials as well as less obvious branding opportunities you can use to set your business apart.
• You’ll learn several easy ways to improve your customer experience and how to incorporate credibility boosters such as charts and graphs, client testimonials, guarantees and special offers.
• We’ll develop your Big Marketing Idea that will set you apart from your competitors and get people buzzing about you and, more importantly, BUYING from you. Your Big Marketing Idea will become the golden key that will unlock the potential of your business success!
• I’ll provide at least 2 cost-effective publicity opportunities for your business to position you as an expert in your industry.
• I’ll work up a detailed and comprehensive Jumpstart Marketing Plan that features a “hit the ground running” phased approach so that you can begin implementing it right away, to gain the greatest return for the smallest possible investment. This phased approach allows you to evaluate your success from the first phase before launching additional phases of the plan.

So let me ask you something…seriously, how much would you pay to create a plan that could turn your business into a reliable buzz-building money-generating machine so you can start to enjoy the success you’ve always dreamed about? What’s success worth?

The Newsworthy Marketing Jumpstart is priced thousands of dollars less than traditional market research and costs hundreds of dollars less than a modest TV or radio advertising campaign. Of course the latter MIGHT bring your business a temporary bump at best.

Your Newsworthy Marketing Jumpstart is just $1,997, to provide the foundation for your successful marketing for years to come. You pay only $998.50 up front and $998.50 after your Marketing Jumpstart Plan is approved by you.

SPECIAL LIMITED-TIME OFFER!

Just to sweeten the pot for you, for a limited time you also get this incredible bundle of $394 in marketing support:

• An additional 30 minutes of consulting to discuss the details of the plan, possible changes to the plan, redefine goals or objectives, etc. A final, revised plan will then be developed and delivered to you—a $147 value, yours FREE!
• 1 month FREE membership to my Gold Coaching Program—a $247 value, yours FREE!
• 2 private 60-minute coaching sessions with your Certified Guerrilla Marketing Coach.
• 1 marketing book, CD or DVD hand-chosen by me to specifically benefit you and your business.

How fair is that--$394 worth of unique and exclusive marketing tools, yours FREE, but only if you act NOW!

As you can see, this research and planning takes a huge commitment from me and I currently only have 2 spots left this month. You must act now or you could be put on a waiting list. Remember: I'm the one taking all the risk, so you really have nothing to lose, and everything to gain.

Call me at 805-541-1677 (8 AM–5 PM Pacific Time) and remember to ask for the free bonuses mentioned above. Outside of business hours, please leave a detailed message with your call-back number and the best time to call. If you’re not completely satisfied, I offer a 100% money back guarantee.

Sincerely,

Dean Mignola
Marketing Consultant